Business

5 key tactics to maximise sales in your online bead shop

A new year often starts with resolutions, and this year if your resolution is to kick start or rejuvenate your online business, we have a wealth of experience and can offer practical advice to help you maximise those all-important sales.

1. Buy wholesale

Buying silicone beads wholesale in bulk can seem a little scary, but by making sure you are well-stocked at the start of the year, you can rest assured that any bespoke orders can be covered and you’ll be able to showcase the widest variety of bead-based options through photographing the many colour combinations you can offer. With Mother’s Day coming in the first quarter of the year, setting yourself up with stock early on means you can maximise those sales from the get-go.

2. A clear and simple website

If you have been selling via sites such as eBay and Etsy, it might be time to look into having your own fully-fledged eCommerce site. This means you can control the customer experience, and your website has the opportunity to rank for search terms that you may be missing out on by not having your own website. There are lots of simple and cost-effective options out there – take a look at Shopify as a starter for 10.

3. SEO

With a website in place, it’s a good idea to get to grips with the fundamentals of search engine optimisation (often abbreviated to SEO). By following some basic SEO principles such as choosing title tags with relevant keywords, regularly blogging and implementing headers with your target keywords, you can attract more of the potential customers who are looking for products just like yours. There are lots of handy guides online to help you get started, we like Moz’s beginners guide to SEO.

4. Offers and discounts

Incentivise buyers to purchase more of your products by enticing them with discounts. Trial different kinds of offers and analyse which ones seem to work best for your audience. It might be that a 20% discount on orders over £30 works better than say, a 3 for 2 offer.

5. Influencer marketing

A great way to gain exposure to a wider audience is to work with a social media influencer. Influencer costs vary vastly; some will want cold hard cash whereas others will mention your brand if you send them a selection of your products. Find the people your target audience follow and make contact with them to ask about opportunities.

Make 2020 the year of success for your online bead store with these top tips. Remember we automatically add bulk discounts to your cart and if you sign up to our mailing list you’ll be the first to hear about offers and new products that can help your business flourish and your margins improve.

Til next time

Kel

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